Every ingredient. Every percentage.
The full label, printed — every ingredient with its exact percentage, summing to 100. Mineral sun care and honest skincare, made in India.
This is cloud's entire label.
18 ingredients · sums to 100.00Tap any ingredient. Every uncluttered product page carries its full label like this — every line, summing to 100.00.
Water 70.2
Emollients 8.5
Hydrators 8.0
Actives 6.5
Niacinamide
Ceramide Complex
Texture & Emulsifiers 5.0
Preservation 1.05
Antioxidant 0.5
pH & Stability 0.25
AquawaterBase
70.2
GlyceringlycerinHumectant — works in any humidity
5.0
Niacinamidevitamin B3Barrier support, sebum balance, tone
4.0
Caprylic/Capric Triglyceridecoconut-derived light oilLightweight emollient
4.0
Squalaneskin-identical light oilSebum-mimetic, non-comedogenic
3.0
Cetearyl Alcoholfatty alcoholCo-emulsifier / texture
3.0
Ceramide Complex (NP + AP + EOP + Phytosphingosine + Cholesterol + Sodium Lauroyl Lactylate + Carbomer + Xanthan Gum)ceramides + cholesterol + fatty acids (~3:1:1)Barrier repair at a functional concentration
2.5
Panthenolpro-vitamin B5Humectant + soothing
2.0
Glyceryl Stearate SEplant-derived emulsifierEmulsifier
1.5
DimethiconesiliconeLight occlusive / slip
1.5
Sodium Hyaluronatehyaluronic acid (salt form)Multi-depth hydration
1.0
Tocopherolvitamin EAntioxidant
0.5
Carbomergel-makerGel-network thickener
0.3
Xanthan Gumplant gumCo-thickener / stabiliser
0.2
Sodium HydroxidepH adjusterNeutralises the gel; none remains free at final pH ~5.5
0.15
Disodium EDTAstabiliserChelator
0.1
PhenoxyethanolpreservativeBroad-spectrum preservative — named, not hidden
0.8
Ethylhexylglycerinpreservative boosterPreservative booster
0.25
Declared to manufacturing tolerance (±0.3% on minor ingredients, ±1% on the water phase).
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Compare the label
a typical “ceramide cream” label
declares Ceramide NP somewhere after line 15 — which, under labelling rules, can mean any amount below 1%. Category norms put many at ~0.3% or less. The label is legal. It just isn't information.
cloud's label
declares its ceramide complex at 2.50% — and the other 17 lines too, down to 0.10% of vitamin E, summing to 100.00.
read cloud's entire label →No brand named, no pack shown — the numbers describe typical category practice, not any specific product. That's the point: without percentages, you can't tell them apart.
One price, all year. No inflated MRPs, no fake 70% off — a moisturiser that works out to ≈ ₹15 per use, and we show the arithmetic.
the per-use math →The science, in plain English
Reviews
No reviews yet — every review you will ever see here is from a verified order. We do not seed, buy, or edit reviews.
Label-readers, reading labels
Creator videos land here — permissioned, and labelled as sponsored where they are. Nothing staged as “organic” that isn't.
[VIDEO PLACEHOLDER: creator reel — @unclutteredscience]
[VIDEO PLACEHOLDER: label read-through]
[VIDEO PLACEHOLDER: texture demo]
The Daily Pair
Mineral Sunscreen SPF 50+ (50 mL) + the 100 g moisturiser matched to your skin type.
₹999 + ₹1,499 = ₹2,498 → ₹2,249 as a pair.
You save ₹249 — that's the whole trick. No fictional strikethrough, no countdown.
see the daily pairWe publish our test reports. The status of every claim — the standard, the lab, the document — live on one page.
lab reports →